The men's sneakers on sale bring together very different silhouettes: classics born on sports fields, like the adidas Spezial or the Puma Speedcat, retro running Asics, skate shoes DC Shoes, comfort models in leather Ecco and Geox, sturdy canvas Palladium and Italian leathers Pantofola d'Oro. There's plenty to choose from to match your style and way of walking.
A new pair for the season, at a discounted price.
Several iconic sneakers started out as technical shoes. The Puma Speedcat, launched in 1999, is derived from a Formula 1 driver model: its thin sole, which wraps around the heel, gives it a very low and elongated silhouette. The adidas Spezial, released in 1979 for indoor handball, features a suede upper and a rubber sole; British football fans turned it into an icon in the 1980s, and it is available here in a version dedicated to Lionel Messi. Palladium, founded in 1920 to manufacture airplane tires, launched its Pampa in canvas and rubber in 1947, adopted by the Foreign Legion: its sneakers retain that robustness.
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The 2000s running has made a comeback in the city, featuring mesh panels, silver accents, and sculpted soles. Released in 2023, the Asics Gel-NYC combines an upper inspired by the Gel-Nimbus of the time and a sole taken from the Gel-Cumulus, with the gel cushions that built the reputation of the Japanese brand. The Gel-Quantum range features visible gel across the entire heel for a look that's more technical and generous cushioning at the foot strike. At Nike, the Air Monarch boasts a bulky design, with a leather upper and an Air unit under the heel, favored by those standing all day.
For everyday use, comfort comes before style. Ecco, founded in Denmark in 1963 by Karl Toosbuy, tans its own leathers and directly injects the sole onto the upper, eliminating seams underfoot; the Exostride is available in a Gore-Tex version, waterproof. Geox owes its reputation to Mario Moretti Polegato, who patented a perforated sole combined with a membrane that lets sweat escape without letting water in, a principle seen in the Aerantis. Hey Dude, born in Italy in 2008, built its success on the Wally, a very lightweight slip-on shoe, with the braided version allowing the foot to breathe in hot weather.
DC Shoes, founded in 1994 by Ken Block, Damon Way, and Clayton Blehm, comes from skateboarding: the Court Graffik retains the padded upper, thick tongue, and wide sole, designed to withstand board abrasion. Pantofola d'Oro goes back to 1886 and the cobbler's workshop of the Lazzarini family in Ascoli Piceno; the brand has outfitted the local football team, and it was Welshman John Charles, then at Juventus, who is said to have nicknamed his shoes “golden slippers.” The Vasto captures the spirit with a leather upper and a simple line. Sales are a chance to try a new brand: one should check their foot length in centimeters, as sizes vary by manufacturer.
A white sneaker made of smooth leather, low and with a thin sole, remains the most versatile. Leather can be cleaned with a damp cloth, while white canvas gets dirty quickly and requires more frequent washes.
Measure your foot in the evening, heel against a wall, to the longest toe, then compare the length to the brand's size guide. The same length may correspond to a size forty-two with one manufacturer and a size forty-three with another.
Apply a waterproofing spray to clean, dry suede, then repeat the process every few weeks. If the pair gets wet, let it dry away from a radiator, before restoring the nap with a crepe brush.
A recent running shoe offers more cushioning, but its thin mesh upper wears out quickly and lets water in. A sneaker inspired by running maintains good comfort with a more durable upper, better suited for sidewalks.
Creases at the front of the shoe are unavoidable, but you can limit them by inserting wooden shoe trees after each wear. A pair in the right size creases less, as the foot doesn't slide forward with each step.