Underwear at Black Friday
The Underwear selection for Black Friday brings together the basics to refresh: boxers from DIM, KnowledgeCotton, Virtus, and Casual Friday, fancy printed shorts from McAlson, Everyday socks from Nike, Hummel, and Endurance for sports, organic cotton socks from Armedangels and Colorful Standard, patterns by Jimmy Lion and Burlington. Perfect for refreshing your drawer or slipping an easy gift under the tree.
Essentials to restock, at a discounted price.
Boxer or boxer shorts: support versus comfort
The boxer, made from a cotton blend with a bit of elastane, hugs the body without compressing: it offers support, doesn't ride up the thigh, and becomes forgotten during sports. The DIM, KnowledgeCotton or Virtus packs allow you to refresh several items at once. The boxer shorts, cut from woven cotton like a shirt, float more and let air circulate: it's the choice for those who prefer a looser fit. McAlson specializes in this, featuring fun prints, checks, and quirky patterns that make for a well-appreciated small gift. The Black Friday is perfectly timed for revamping your drawer before winter.
Other lifestyle offers
The Black Friday lifestyle also comes in various forms:
- T-shirts and Polos.
- Trousers and Jeans.
- Sweatshirts and Jumpers.
- Coats and Jackets.
- Sneakers.
- Boots and Ankle Boots.
All offers can be found on the lifestyle page.
Organic cotton and committed brands
Several brands in the selection focus on organic cotton, grown without pesticides or synthetic fertilizers. KnowledgeCotton Apparel, from the textile company founded in 1969 in Herning, Denmark, by the Mørup family, works with GOTS certified cotton, a label that monitors the fiber and its entire processing. Colorful Standard, established in 2017 in Copenhagen, manufactures its items in Portugal from combed organic cotton that has been pre-washed and comes in dozens of solid colours. Armedangels, a German brand based in Cologne, applies the same standards to its socks. These basics maintain their softness wash after wash.
Sports socks, character socks
For sports and everyday wear, Nike Everyday socks come in thin or padded sole versions, which cushion the stride and reduce blisters; the Hummel packs with chevrons and Endurance follow the same usage. In terms of style, Burlington popularised the argyle pattern starting in 1975, these diamonds derived from the Campbell clan tartan from Argyll, Scotland, also recognisable by the small metal tag attached to each pair. Jimmy Lion, a Spanish brand founded in 2014, pays tribute to Jean-Michel Basquiat by featuring his crowns and Egyptian kings on colourful socks.
Finding your size and prolonging the life of your basics
A boxer is chosen based on your waist size, which should be checked against the brand's size guide: the waistband should sit comfortably without marking the skin or rolling down. Socks are sold in ranges of sizes, often with a difference of three or four sizes; a sock that's too small pulls the heel under the foot and wears out quickly. To make them last, items should air dry rather than be put in the tumble dryer, as the heat can relax the elastane in waistbands and cuffs. Turning patterned socks inside out before washing preserves their colours, and a mesh bag prevents them from getting lost in the wash.
Frequently asked questions
What underwear should I wear for running?
For running or cycling, choose a technical fabric that wicks sweat and dries quickly, rather than cotton which retains moisture. A fitted boxer, with flat seams, prevents chafing on long outings.
What does the name DIM mean?
DIM stands for Bas Dimanche, the tights brand launched in 1958 by Bernard Giberstein's company, based in Autun. The name was shortened in 1964 on the advice of Publicis, and the brand later expanded to include underwear.
How can I stop white underwear from turning grey?
Wash whites separately, without mixing them with dark colours, using a measured amount of detergent: excess soap can settle in the fibres and dull the fabric. Air drying and rotating between several items will also slow down wear.
What underwear should I choose if I have a belly?
A wide, soft waistband, placed under the belly or at the waist, prevents it from rolling and digging in. Woven boxers, which are roomier, and long leg boxers are often more comfortable than a brief, which tends to ride up.
Are organic cotton socks more fragile?
No, good quality combed organic cotton is as durable as conventional cotton, provided you stick to the recommended washing temperature. The reinforcement at the heel and toe matters more for longevity than the origin of the fibre.
