The Black Friday Lifestyle brings together winter wardrobe essentials: Superdry puffer jackets, waterproof coats, Kariban zip-up sweatshirts and Armedangels, organic cotton jeans, Fred Perry t-shirts, Blundstone ankle boots and Buffalo, Asics, Nike, DC Shoes or Tamaris sneakers. A selection to gear up before the big chill or to prepare end-of-year gifts.
It's time to refresh your winter wardrobe and think ahead for gifts.







The Blundstone Chelsea comes from Tasmania, where the brand has been making shoes in Hobart since 1870: thick leather, side elastic, pull tabs at the front and back, and a rubber outsole that grips well in wet conditions. It slips on without laces and adjusts to your foot in a few weeks of wear; the Original and Classic versions are the most well-known. In contrast, the women's boots Buffalo, a German brand founded in 1979 and made famous in the nineties by its platform soles, adopted by the Spice Girls, focus on a thick laced silhouette, like the Pluto, that makes a strong winter statement.
The Black Friday lifestyle is organised by type:
Against the dry cold, the puffer jacket remains the most effective: the Everest from Superdry traps air in its padded compartments and protects the head with its hood. In the rain, a waterproof jacket, like the Essential from Uhlsport, blocks the wind and downpour where an untreated puffer would end up soaking through. For mid-season, the zip-up hoodie Kariban, with contrasting panels, layers under one or the other and can be removed inside. Armedangels offers women's hoodies in organic cotton, in looser cuts. Layering these pieces allows you to adjust your outfit throughout the day.
The Black Friday is also organised by category: football, running, indoor sports, equestrian, winter sports, top brands, on the Black Friday page.
The basics are the pieces we wear out the fastest. The Ringer T-shirt from Fred Perry is recognised by its round collar and contrasting sleeve edges, a classic of British attire. The Kariban Base Ball tee, with raglan sleeves in a different tone, takes on the style of baseball shirts. The Baarly jeans from Armedangels, with a barrel cut and rounded legs, is made from organic cotton denim. The pack of six boxers from KnowledgeCotton Apparel, also made of organic cotton, refreshes underwear all at once. Falling right after Thanksgiving, Black Friday allows for stocking up on these basics before the holidays.
You take your usual size, keeping in mind what you'll wear underneath: a thick jumper may require a size up. The sleeves should cover the wrist when arms are extended, and the bottom should fall below the waist to keep the back warm.
You brush off the mud once it's dry, then nourish the leather with a suitable cream once or twice a month. Salt stains can be removed with a cloth soaked in water and a bit of white vinegar, before drying away from the radiator.
A puffer jacket or parka, two or three sweatshirts, a pair of raw jeans, and a pair of boots cover most situations. Neutral colours, navy, grey or khaki, coordinate effortlessly with each other.
Its fibres are not stronger by nature, but it's grown without synthetic pesticides or GMOs, and the GOTS certification also regulates dyeing and manufacturing. With proper care, an organic cotton garment lasts as long as any other.
It was founded in California in 1994 by Ken Block and Damon Way, who were already creators of a skate clothing brand. Its shoes have introduced technical details like thick tongues, and the Court Graffik remains an iconic model.