The Black Friday of sports and lifestyle
The Black Friday is the big event for great deals at the end of autumn: football, running, lifestyle, indoor sports, horse riding, winter sports and big brands, at reduced prices, just before the holidays.
A chance to get ahead on end-of-year gifts and to equip yourself for winter.
The principle of Black Friday
The Black Friday originated in the United States, the day after Thanksgiving at the end of November, and has established itself in France as the first highlight of year-end shopping. It often continues with Cyber Monday. It's the perfect time to get ahead on Christmas gifts and gear up for winter, from ski clothing to running shoes.
The Black Friday by category
The event is organised by category:
- Top Brands, the major brands in the selection.
- Football, shoes, jerseys and balls.
- Running, shoes and running clothing.
- Lifestyle, sneakers, clothing and accessories.
- Indoor Sports, handball, basketball and volleyball.
- Equestrian, for horse riders and horses.
- Winter Sports, clothing and ski equipment.
How to make the most of it
To make the most of the event, prepare your list in advance and check your size: foot length in centimetres for shoes, the brand's size guide for clothing. The most common sizes go quickly, and stock is limited on certain items. Each product's page specifies its composition, usage, and availability.
Good deals all year round
After Black Friday, the good deals continue in the good deals, promotions, sales, French Days. The new arrivals showcase the latest collections, and items shipped in 24h are prepared and dispatched within 24 hours. The Christmas selection takes over for gifts.
The calendar of highlights
The highlights of the year follow a stable order: Black Friday at the end of autumn, year-end holidays, winter sales, spring French Days, then summer sales and back-to-school. The categories football, running, lifestyle, equestrian present the full offer all year round.
Frequently asked questions
What day does Black Friday fall on each year?
Black Friday falls on the Friday after Thanksgiving, celebrated in the United States on the fourth Thursday of November. In France, the event often extends over several days around this date, until Cyber Monday.
What is Cyber Monday?
Cyber Monday is the Monday following Black Friday, originated in the United States to extend online shopping offers. It wraps up the great weekend of deals at the end of November.
How to prepare for shopping before the big day?
Identify the items you're interested in advance and check your size in the guide of each brand. When the day comes, order without delay, as the most sought-after sizes go quickly in the first hours.
Why is it called Black Friday for this shopping event?
The term supposedly comes from the police in Philadelphia, which in the 1960s referred to the crowding and traffic jams on the day after Thanksgiving. It was later associated with the accounts of retailers who go back into the black.
Should you buy Christmas gifts during Black Friday?
It's often a good idea: at the end of November, stocks are still well-supplied and items arrive well ahead of the holidays. This way, you can plan your gifts and winter gear, from ski clothing to running shoes.
