The French Days of sport and lifestyle

The principle of French Days

The French Days are a commercial event launched by French online retailers in response to the Black Friday from the United States. They take place twice a year, in spring and autumn, over a few days. You can find sneakers, sports shoes, clothing and equipment from many brands, often with limited stock.

The French Days by category

The event is organised by category and by brand:

• Sneakers, for lifestyle shoes.
• Football, shoes, jerseys, and balls.
• Running.
• Outdoor, hiking and mountain.
• Indoor, indoor sports.
• Racket sports, padel, tennis, and badminton.
• Combat sports.
• Lifestyle.
• Brands, selection by manufacturer.

How to make the most of it

To make the most of an event, prepare your list in advance and check your size: the length of your foot in centimetres for shoes, the brand's size guide for clothing. The most common sizes go quickly, and quantities are limited on some items. The information for each product specifies its composition, use, and availability.

Good deals all year round

Outside of the French Days, good deals continue in the good deals, promotions, sales, Black Friday, clearance. The new arrivals showcase the latest collections, and items shipped in 24h are prepared and dispatched within 24 hours.

The calendar of key events

The key events of the year follow a stable order: the Black Friday at the end of autumn, the holiday season, the winter sales, the French Days in spring, then the summer sales and back-to-school. The categories football, running, lifestyle, equestrian offer a complete range all year round.

Frequently asked questions

When do the French Days take place during the year?

The French Days occur twice a year, over a few days: in spring, generally between the end of April and the beginning of May, then in autumn, around the end of September. The exact dates are announced a few weeks in advance.

Who is behind this French commercial operation?

The French Days were launched in 2018 by French online retailers, in response to the Black Friday from the United States. The event has since expanded to numerous retail sites.

French Days or Black Friday: which event should you choose?

The French Days, in spring and autumn, are shorter than the Black Friday at the end of November. To gear up before summer or a sport restart, they come at the right time; for Christmas gifts, Black Friday is better timed.

What strategy should you adopt to avoid missing out on your model?

Prepare a list of items and check your sizes in advance using each brand's guide. Since stocks are often limited, order as soon as it opens rather than waiting for the last day.

What sports items are most sought after during the event?

Sneakers, running and football shoes, outdoor clothing, and equipment for indoor sports or racket sports are among the most in demand. It's a good time to refresh your running shoes before the season's races.