The Lifestyle of the French Days

Swimwear Freya: support designed like lingerie

Launched in 1998 for generous busts, Freya presented its first swim collection in 2002. Its swimwear tops are built like bras, with underwire, moulded cups, and a firm under-band, from cup D to cup K. So you choose them just like your usual lingerie, based on your back size and cup size, and then you can freely match the bottoms, whether it's a classic brief or high-waisted. After the beach or pool, rinsing with fresh water and drying flat in the shade preserves the elastane and colours, which are weakened by chlorine, salt, and sun.

By item type

The lifestyle of the French Days is organised by type:

• Sneakers.
• T-shirts and polos.
• Shirts.
• Sweatshirts and jumpers.
• Trousers and jeans.
• Dresses and jumpsuits.
• Swimwear, including Freya.

Gizeh, Mayari, Crocs clogs: getting ready for sunny days

For summer, Birkenstock thong sandals stand out with their straps. The Gizeh features a toe post with a single strap across the instep, while the Mayari adds a loop around the big toe and crosses two slender straps. Both retain the brand's anatomical cork footbed; the Birkibuc version, with a nubuck-like feel, is an easy-to-clean synthetic material. For the beach and pool, the waterproof and lightweight Crocs Classic clog dries in minutes and is resistant to sand and chlorine, making it the holiday choice for the whole family.

Other French Days

The French Days are also categorised by theme: sneakers, football, running, outdoor, indoor, racquet sports, combat sports, brands, on the French Days page.

Asics GEL-NYC, Skechers Uno, Eastpak: the city in spring

The GEL-NYC from Asics takes inspiration from 2000s running shoes: it combines elements from the GEL-Nimbus and Kayano with a GEL-cushioned sole, a mesh upper, and synthetic suede reinforcements. The Skechers Uno, more feminine, sits on a visible air-cushioned sole and a memory foam insole. To carry your daily essentials, the Eastpak backpack, which was born in Boston in 1952 to equip the US Army, comes with a thirty-year guarantee; the Day Pak'r adds a padded pocket for a laptop, and the New Era cap shields you from the spring sun.

Good deals all year round

Good deals can also be found in the good deals, promotions, clearing sales, sales, Black Friday. The new arrivals showcase the latest collections, and items shipped in 24 hours are prepared and dispatched within a day. The highlights of the year follow a stable order: the Black Friday in late autumn, the holiday season, the winter sales, the French Days in spring, then the summer sales and back-to-school.

Frequently asked questions

When do the French Days take place?

This online shopping event in France, launched in 2018 by several brands, is held twice a year: in spring, at the end of April or beginning of May, and in autumn, around the end of September, for a few days.

Are thong sandals comfortable for long walks?

A flat-soled thong can tire the foot quickly, but an anatomical insole like that of Birkenstock supports the arch and secures the heel. It takes a few days to forget about the thong between the toes.

How to clean mesh sneakers?

Dust off with a soft brush, then gently scrub the upper with warm soapy water. Let them dry in the air, stuffed with paper, away from direct sunlight and heaters that can warp the sole.

What volume backpack for everyday use?

Between twenty and twenty-five litres, you can carry a laptop, a water bottle, and a rain jacket without overloading. The Padded Pak'r from Eastpak, at around twenty-four litres, is the standard size for a school or work bag.

How to choose the size of a fitted New Era cap?

Measure your head with a flexible tape, just above your eyebrows and ears, then refer to the brand's size guide. A fitted cap has no adjustment at the back, hence the importance of accurate measurements.