Basketball shoes Under Armour

From Baltimore to the NBA courts

Under Armour was founded in 1996 by Kevin Plank, a former captain of the University of Maryland's football team, who was fed up with sweat-soaked cotton t-shirts. Its first product, a compression shirt that wicks away sweat, launched the brand, based in Baltimore. The shoes followed, and basketball became a priority in 2013 when Stephen Curry signed with Under Armour. The Golden State Warriors' point guard established his signature line, named Curry Brand in 2020. The two partners parted ways in November 2025, with the player retaining ownership of his brand.

The other brands

Basketball shoes are also available by brand:

• adidas.
• Nike.
• Jordan.
• Puma.
• Reebok.
• Peak.

All the shoes are listed on the shoes page.

UA Flow, grip etched in foam

The UA Flow technology, developed with chemist Dow and introduced in 2020 on the first Curry Brand shoe, eliminates the rubber outsole. The grip pattern is sculpted directly into the foam cushioning, forming a single piece from heel to toe. The shoe becomes lighter, bringing the foot closer to the ground and providing excellent traction on a clean court. This sole, however, requires a well-maintained gym: dust quickly reduces its grip, hence the habit of wiping the soles with the palm of the hand during breaks.

Choosing your Under Armour pair by position

A basketball shoe Under Armour is primarily chosen based on one's position. Guards and forwards, who rely on quick changes of direction and dribble starts, prefer a low and lightweight upper that allows for ankle freedom. Forwards and centers, who are more exposed to jump landings and contact under the basket, benefit from a mid-top design, providing a more supportive fit. In the range, the Lockdown, simple and sturdy, is great for beginners in clubs, while the Jet offers a lightweight upper with balanced cushioning for versatile players who go through numerous training sessions.

Good deals

Good deals can also be found in good deals, promotions, clearance, sales, and Black Friday. The new arrivals feature the latest collections, and items shipped within 24 hours are prepared and dispatched in 24 hours. The annual highlights follow a stable order: Black Friday at the end of autumn, the holiday season, the winter sales, the French Days in spring, then the summer sales and back to school.

Frequently asked questions

Do Under Armour basketball shoes fit large or small?

They generally fit true to size, with a snug fit around the midfoot. If you have wide feet or wear thick basketball socks, try a half size up while keeping about one centimetre of space in front of the big toe.

Are there Under Armour basketball shoes for children?

Yes, several models, including the Lockdown, are available in children's and junior sizes. For a young player, allow for a slight space at the toe, but not too much: a shoe that is too big will let the foot slide and reduce precision during movements.

Are Under Armour basketball shoes unisex?

Most Under Armour basketball models are unisex, with a common size grid. A female player with slim feet should choose her usual European size and tighten the lacing more around the midfoot to prevent the heel from lifting.

Can you play on a playground with Under Armour basketball shoes?

Shoe soles designed for indoors, especially those made of foam without rubber, wear out quickly on asphalt and concrete. For outdoor basketball, reserve a dedicated pair with a firmer sole and keep your indoor shoes for the court.

How to maintain Under Armour basketball shoes?

Brush the sole dry after each session, then wipe the upper with a damp cloth and mild soap. Avoid the washing machine and radiator, as they can separate the soles and harden the foams, and let them dry naturally.