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Artificial baits and lures

2271 products
24h Lure Shimano Exsence Silent Assas 140F 23 g
1 color(s)
Shimano Lure Exsence Silent Assas 140F 23 g

Starting at £18.30

£8.53

Stickbait and Swimbait Lure Case Shimano
1 color(s)
Shimano Stickbait and Swimbait Lure Case

Starting at £49.99

£40.09

24h Decoys Ragot raglou 8,5 cm (x25)
1 color(s)
Ragot Decoys raglou 8,5 cm (x25)

Starting at £73.29

£35.65

24h Lure Shimano Sephia Clinch Flash Boost 2.5Gou
1 color(s)
24h Lure Shimano Cardiff Roll Prem Pl
1 color(s)
Shimano Lure Cardiff Roll Prem Pl

Starting at £5.79

£2.58

24h Lure Shimano Cardiff Search 63t 2.5 g
1 color(s)
Shimano Lure Cardiff Search 63t 2.5 g

Starting at £5.41

£2.41

24h Lure Spro Iris V-Power 160 (x16)
1 color(s)
Spro Lure Iris V-Power 160 (x16)

Starting at £42.56

£22.37

24h Lure Spro Iris V-Power 160 (x16)
1 color(s)
Spro Lure Iris V-Power 160 (x16)

Starting at £42.56

£22.37

24h Lure Spro Iris V-Power 160 (x16)
1 color(s)
Spro Lure Iris V-Power 160 (x16)

Starting at £42.56

£22.37

24h Lure Spro Iris V-Power 200 (x12)
1 color(s)
Spro Lure Iris V-Power 200 (x12)

Starting at £49.93

£26.25

24h Lure Shimano Yasei Hyper Hybrid S 32g
1 color(s)
Shimano Lure Yasei Hyper Hybrid S 32g

Starting at £17.08

£12.26

24h Soft lure Fox Rage Spikey Shad UV
1 color(s)
Fox Rage Soft lure Spikey Shad UV

Starting at £0.92

£0.51

24h Lure Spro Iris V-Power 160 (x16)
1 color(s)
Spro Lure Iris V-Power 160 (x16)

Starting at £42.56

£22.37

24h Lure Spro Iris V-Power 200 (x12)
1 color(s)
Spro Lure Iris V-Power 200 (x12)

Starting at £49.93

£26.25

24h Soft lure Fox Rage Pro Shad Jointed UV
1 color(s)
Fox Rage Soft lure Pro Shad Jointed UV

Starting at £2.99

£1.67

24h Soft lure Fox Rage Slick Shad ultra UV
1 color(s)
Fox Rage Soft lure Slick Shad ultra UV

Starting at £0.67

£0.37

24h Soft lure Fox Rage Zander Pro UV
1 color(s)
Fox Rage Soft lure Zander Pro UV

Starting at £0.74

£0.41

24h Soft lure Fox Rage Slick Shad UV
1 color(s)
Fox Rage Soft lure Slick Shad UV

Starting at £0.83

£0.46

24h Soft lure Fox Rage Slick Shad UV
1 color(s)
Fox Rage Soft lure Slick Shad UV

Starting at £1.00

£0.55

24h Soft lure Fox Rage Slick Shad UV
1 color(s)
Fox Rage Soft lure Slick Shad UV

Starting at £1.00

£0.55

24h Soft lure Fox Rage Zander Pro ultra UV
1 color(s)
Fox Rage Soft lure Zander Pro ultra UV

Starting at £0.75

£0.41

24h Decoys Spro Scent Series Insta Tube (x4)
1 color(s)
Spro Decoys Scent Series Insta Tube (x4)

Starting at £3.75

£1.97

24 of 2271 products

Our selection of Artificial Lures brings together the baits for predator anglers: soft lures Fox Rage Spikey Shad, Slick Shad, Zander Pro and Ultra, in UV versions, spoon Blue Fox Vibrax, spinnerbait Strike King KVD, lure Abu Garcia Lucas, swimming baits Salmo Minnow and Slider, Black Cat Cranker and Spro ASP Spinner.

Imitate the prey, trigger the attack.

Attracting the Predator

The artificial bait, or lure, mimics prey to trigger an attack from a predator: pike, zander, perch, black bass, or catfish. Through its shape, colour, movement, and vibrations, it stimulates the fish's predatory instinct. Lure fishing is an active form of fishing, where you explore the water body by making lots of casts. It is very suitable for catch and release, as the fish is generally hooked in the lip.

Other Baits

Baits are also available in:

All baits are gathered on the baits page.

Soft Lures

The soft lures, made of soft plastic, mimic a small fish with their vibrating tail, called shad. The Fox Rage Spikey Shad, Slick Shad, and Zander Pro, the latter designed for zander, are rigged on a weighted head and fished near the bottom, animated with small jumps. Their UV versions reflect ultraviolet light, which is still present in murky water or low light, making them more visible to fish.

Spinners and Swimbaits

The spinning lure Blue Fox Vibrax, with a blade that spins around the axis, emits strong vibrations that attract trout and perch. The spinnerbait Strike King KVD, endorsed by American champion Kevin VanDam, moves through vegetation without snagging. The swimbaits Salmo Minnow and Slider, from the Polish brand, made of hard plastic, imitate an injured fish. The Black Cat Cranker targets catfish. Respect the size limits and open seasons for predators.

Good Deals

Good deals can also be found in the good deals, promotions, clearance sales, sales, Black Friday. The new arrivals showcase the latest collections, and items shipped within 24h are prepared and dispatched in 24 hours. The key dates of the year follow a stable order: Black Friday at the end of autumn, the holiday season, the winter sales, the French Days in spring, then the summer sales and back-to-school season.

Frequently Asked Questions

What lure to choose for zander fishing?

A soft lure on a weighted head, animated slowly near the bottom, remains the benchmark. The Fox Rage Zander Pro, with zander meaning zander in German, is designed for this cautious fish.

Which type of lure would you recommend for a beginner angler?

The spinning lure, like the Blue Fox Vibrax, is the simplest: cast and reel in, the blade spins on its own and attracts perch, trout, and pike. It allows you to learn how to explore.

What do fluorescent UV colours change on a lure?

They reflect ultraviolet light and remain visible in murky water, at depth, or in low light. The UV versions of the Fox Rage Spikey Shad or Slick Shad are useful in overcast weather.

How to animate a spinnerbait?

Retrieve it at a steady speed near obstacles, weeds, and submerged wood: its blade vibrates and its rigging avoids snags. The Strike King KVD is suitable for both black bass and pike.

What size lure for pike?

Pike attack fairly large prey: a properly sized lure sorts out the small fish. Always set up a leader made of steel or thick fluorocarbon, as its teeth cut through nylon.