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All Blacks, the rugby legend

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Our All Blacks page is dedicated to the New Zealand rugby team, the most successful team in history, three-time world champions: the haka, the silver fern, the black jersey, great legends, and rivalries with South Africa and Australia.

The black, the fern, and the haka.

The Originals of 1905

The nickname All Blacks originated during the 1905 tour in Europe, the first of the New Zealand team: called the Originals, the players won nearly all of their matches, and the British press popularised this name, referring to their all-black kit. The jersey features the silver fern, the emblem of New Zealand. The All Blacks have since boasted one of the best win rates in international sport.

The other nations

Rugby in the rest of the world takes many forms as well:

All the nations are gathered on the rest of the world page.

Three World Titles

The All Blacks have won the World Cup three times: in 1987, during the first home edition, in 2011, again at home against France, and in 2015, in England, becoming the first nation to retain their title. They also reached the finals in 1995 and 2023, both lost to South Africa, their great historical rival, along with Australia, against whom they contest the Bledisloe Cup.

The haka and the legends

Before each match, the All Blacks perform the haka, a traditional Māori dance: the Ka Mate, the most famous, and the Kapa o Pango, created in 2005. Their history is filled with legends: Jonah Lomu, a phenomenal winger who emerged in 1995, Richie McCaw, captain of the titles in 2011 and 2015, and Dan Carter, the highest points scorer in test matches history. Their black jersey has been adorned by adidas since 1999.

Good deals

Good deals can also be found in good plans, promotions, clearance, sales, and Black Friday. The new arrivals showcase the latest collections, and items shipped in 24h are processed and dispatched within 24 hours. The highlights of the year follow a steady order: the Black Friday in late autumn, the year-end holidays, the winter sales, the French Days in spring, followed by summer sales and back-to-school time.

Frequently Asked Questions

Where does the nickname All Blacks come from?

It originated during the 1905 tour in Europe: the Originals won nearly all of their matches, and the British press popularised this name, referring to their all-black kit.

How many World Cups have the All Blacks won?

Three: in 1987, 2011, and 2015. New Zealand is thus among the most successful nations in Rugby World Cup history.

What is the haka?

The haka is a traditional Māori dance that the All Blacks perform facing their opponents before kick-off. The best-known one, Ka Mate, has become one of the most famous rituals in sport.

What does the silver fern represent?

The silver fern is the emblem of New Zealand. It adorns the black jersey of the All Blacks and symbolises the identity of a whole country passionate about rugby.

What are the major rivalries of the All Blacks?

South Africa and Australia are their main historical rivals. Matches against the Springboks, in particular, are among the most prestigious fixtures in world rugby.