Only for the juniors' back to school

Only, the brand born from denim

Only has built itself around denim: at its launch, the Danish brand presented itself as a label of jeans for independent, fashionable and easy-going young women. It later expanded its wardrobe to include dresses, tops, sweatshirts, and jackets, without losing that denim expertise, always at the heart of its collections. Its kids’ line, Kids Only, mirrors the cuts and washes of adult styles scaled down for girls and teenagers: a strong selling point at the age when you want to dress like the grown-ups, and one of the reasons for its success among middle school students.

The other brands

The junior lifestyle for the new school year comes in different brands:

• Jack & Jones, the sister brand for boys.
• adidas.
• Puma.
• Reebok.
• Urban Classics.
• New Era.

The entire junior lifestyle is gathered on the lifestyle junior page.

Slim, mom or baggy: which jean cut

The slim jean hugs the leg from hip to ankle; its stretchy fabric moves with you both in class and at play. The mom jean, with a high waist and slightly tapered leg, elongates the silhouette and is worn with a tucked-in top. The baggy jean, or wide leg, falls straight from the hip and provides comfort for long sitting days. The choice depends as much on style as on body shape: a high-waisted cut holds in the tummy, while a straight leg balances out curvy hips. For a first order, it’s best to start with the cut the teenager already wears and feels comfortable in.

Teen sizes: reading a jean guide

Girls’ jeans are often displayed by age, but two measurements matter more: the waist size, taken at the natural waist, and the inseam, from the crotch to the ankle. These are compared with the product sheet guide, keeping in mind that a teenager can grow several centimetres in a year. A jean that’s a bit long can be worn with a cuff, and a belt can fix a slightly loose waist. Washed inside out at thirty degrees and air-dried, the denim maintains its colour and length until the end of the school year.

Good deals

Good deals can also be found in the good deals, promotions, clearance, sales, Black Friday. The new arrivals showcase the latest collections, and items shipped within 24h are prepared and sent in 24 hours. The year's highlights follow a steady pattern: Black Friday in late autumn, the end-of-year holidays, the winter sales, the French Days in spring, then the summer sales and the new school year.

Frequently asked questions

What country is Only from?

Only is a Danish brand, launched in 1995 by Bestseller, the family group founded in 1975 by Troels Holch Povlsen and based in Brande, Jutland. It is now sold in many countries across Europe.

What top to wear with baggy jeans?

A baggy jean balances with a closer-fitting top: fitted t-shirt, crop top, or a thin sweater tucked into the waistband. With a loose sweatshirt, only the front is tucked in to define the waist and avoid a too-bulky look.

Does a stretch jean loosen when worn?

Yes, a stretch jean loosens slightly throughout the day, especially at the knees and waist, but goes back to its shape after washing. For a slim fit, you can therefore choose a snug fit when trying it on, without it being so tight that it’s uncomfortable when sitting.

How to prevent a black jean from bleeding?

Wash it alone or with dark colours the first few times, inside out and in cold water, with a detergent for dark fabrics. Limit washes and dry it in the shade: sun and heat cause black to fade faster than wear.

What jacket Only to wear in autumn?

A denim jacket pairs well with a sweatshirt on cool September mornings, then a warmer jacket or lightweight puffer takes over in November. Choose a length that covers the hips to stay warm on the way to school.