Sneakers Diadora

An Italian brand

Diadora was founded in 1948 in Caerano di San Marco, near Montebelluna, in Veneto, a region of Italy known for its craftsmanship in mountain and sports shoes. The brand made a name for itself by outfitting great champions: Swedish tennis player Björn Borg in the late 1970s, followed by numerous Italian footballers, including Roberto Baggio.

The other brands

Sneakers come in various brands:

• Asics.
• adidas.
• Puma.
• Saucony.
• Reebok.
• Hummel.
• Fila.
• Skechers.
• Buffalo.
• Steve Madden.
• Bronx.

All brands can be found on the sneakers page.

Archive sneakers

The lifestyle sneakers from Diadora reissue its historic models. The white leather tennis shoes, inherited from Borg's era, exude retro elegance. The running shoes from the 1980s and 1990s, featuring colorful suede and mesh panels, fit into the retro-running trend. Models inspired by football and terraces are part of terrace fashion. A portion of the high-end production is still made in Italy, using quality leathers and suedes.

Wearing and caring for

Diadora sneakers can be worn with jeans, chinos, or shorts for a retro Italian look. They should be chosen in your usual size, checking the brand's size guide. Leather can be cleaned with a damp cloth and nourished with a colourless cream; suede should be protected with a waterproof spray and brushed dry; mesh can be cleaned with soapy water and a soft brush. Avoid using a washing machine, as it can distort the shoes and detach the soles.

Good deals

Good deals can also be found in good deals, promotions, clearance, sales, and Black Friday. The new arrivals showcase the latest collections, and items shipped in 24h are prepared and dispatched within 24 hours. The highlights of the year follow a stable order: Black Friday at the end of autumn, the year-end holidays, winter sales, French Days in spring, followed by summer sales and the back-to-school season.

Frequently asked questions

What is the history of Diadora?

Diadora was founded in 1948 in Caerano di San Marco, near Montebelluna, in Veneto, a region known for its craftsmanship in mountain and sports shoes. It became known by outfitting great champions.

Which champions have worn Diadora?

Swede Björn Borg wore Diadora shoes in the late 1970s, followed by numerous Italian footballers, including Roberto Baggio. These archive shoes continue to inspire the brand's sneakers today.

Do Diadora sneakers run large or small?

They generally fit true to size. Measure your foot and refer to the size guide on the product page; for leather models, which are initially more fitted, going half a size up is suitable for wider feet.

Leather, suede or canvas: which material to choose?

Leather is the most durable and easy to clean, suede gives a retro feel but is sensitive to water, and canvas, being lightweight, is suitable for warmer days. For a pair worn all year round, leather remains the safest choice.

What outfit to wear with retro Diadora?

Models inspired by tennis pair well with chinos, shorts, or straight jeans; archive running models go well with sportswear. White socks add to the retro look.