Sneakers Fila, from Biella to the street

A brand born in Biella

Fila was founded in 1911 in Biella, Piedmont, a city known for its textile industry, where the Fila brothers made knits. The brand turned to sports in the 1970s, dressing great champions of tennis, including Swedish player Björn Borg, with polos and tracksuits that became classics. Its logo, the stylised F in blue, white and red, is one of the most recognisable in sportswear.

Other brands

Sneakers are also available by brand:

• Asics.
• adidas.
• Puma.
• Saucony.
• Reebok.
• Hummel.
• Diadora.
• Skechers.
• Buffalo.
• Steve Madden.
• Bronx.

All brands are gathered on the sneakers page.

From courts to chunky sneakers

In the 1990s, Fila made its mark in basketball with shoes worn by American player Grant Hill, and in fashion with the Disruptor, a sneaker with a very thick, serrated sole, which became the emblem of so-called chunky shoes, making a comeback in the 2010s. Current Fila sneakers blend these two legacies: retro tennis and basketball models, in white leather or tricolour designs, and models with a thick sole that enhance the silhouette.

Wearing and caring

Thick-soled Fila sneakers are worn with straight jeans, joggers or a dress, for a retro look from the 1990s. The white leather tennis models go with everything. Stick to your usual size; the thicker-soled models, which are stiffer, take a few days to soften up. Leather should be cleaned with a damp cloth and mild soap, and the white sole will regain its shine with a soft brush. The children’s models mirror the styles for adults.

Good deals

Good finds are also available in good deals, promotions, clearance, sales, and Black Friday. The new arrivals showcase the latest collections, and items shipped within 24h are prepared and dispatched in 24 hours. The year's highlights follow a steady pattern: Black Friday at the end of autumn, the holiday season, the winter sales, the French Days in spring, then the summer sales and back-to-school.

Frequently asked questions

What is the origin of the Fila brand?

Fila was founded in 1911 in Biella, Piedmont, a city known for its textile industry, where the Fila brothers made knits. The brand turned to sports in the 1970s.

How do thick-soled Fila sneakers fit?

Take your usual size and check the product sheet guide. The thick, padded upper of these models leaves less room than canvas, which matters if you have wide feet.

What trousers should you wear with chunky-soled shoes?

A chunky sole balances out wide, cargo or jogging trousers, as well as short skirts and dresses. With jeans, a slightly shorter or rolled-up hem shows off the sole, which makes the whole style.

Why is Fila associated with tennis?

From the 1970s onwards, the brand dressed great champions, including Swedish player Björn Borg, with polos and tracksuits that have become classics. Its retro sneakers reflect these codes that originated on the courts.

How do you care for white leather sneakers?

Wipe the upper with a damp cloth and mild soap after each messy outing, then occasionally condition the leather. A magic eraser brightens the edges of the sole, without scrubbing too hard on the printed surfaces.