The brand Puma in lifestyle
The Puma lifestyle page brings together the sneakers, clothing, and accessories of the German brand with the leaping feline: archive models in suede, tracksuits, logo t-shirts, and sweatshirts, collections inspired by motor racing stables. A brand born in a small town in Bavaria, it has built its image among the greatest champions.
A brand born on the fields, which has become a reference in the streets and on the circuits.
Rudolf Dassler, Herzogenaurach and the Formstrip Band
Puma was born in 1948 in Herzogenaurach, Bavaria, when Rudolf Dassler left the company he shared with his brother Adolf to start his own, initially registered under the name Ruda before becoming Puma. The two rival factories faced each other across the river that runs through the city for a long time. In 1958, the brand patented the side stripe Formstrip, originally a leather strip designed to stabilize the foot in the shoe, which has since become its signature. The logo of the puma leaping completes this instantly recognizable identity, whether on a shoe or a sweatshirt.
From Pelé to Usain Bolt, a brand of champions
Puma has built its reputation on the field. Pelé wore Puma King during the 1970 World Cup in Mexico, won by Brazil, and Johan Cruyff also sported the brand. In athletics, Usain Bolt set his world records for the 100 and 200 meters in Berlin in 2009 wearing Puma spikes. In basketball, Walt Frazier lent his nickname to the Clyde in 1973. This sporting heritage flows into the lifestyle line: yesterday’s football, athletics or basketball silhouettes become today's sneakers and tracksuits, often in their original colours.
Ferrari, BMW M Motorsport: Puma and the circuits
Puma has a close connection with motorsport, first equipping drivers with racing shoes featuring thin soles and flame-retardant linings. This expertise has led to lifestyle collections in the colours of the teams: the Ferrari line takes the red and prancing horse of Scuderia, while the BMW M Motorsport line features the three colour stripes of the Bavarian manufacturer's sports division. Here you’ll find t-shirts, sweatshirts, racing jackets, and caps, as well as low-top sneakers inspired by racing shoes, like the Speedcat. These pieces appeal to Formula 1 fans and lovers of sporty style alike.
Other brands
Other lifestyle brands, Asics, adidas, New Balance, Veja, Le Coq Sportif, The North Face, Eastpak and many others are gathered on the brands page.
New arrivals and good deals
The new arrivals showcase the latest releases, the promotions feature discounted items, and the items shipped in 24 hours are prepared and dispatched within 24 hours. The good deals, clearance, and sales complete the offering.
Frequently asked questions
Which country is Puma from?
Puma is a German brand, founded in 1948 and still based in Herzogenaurach, Bavaria, the town where it was born. Its main historical rival, created by Rudolf Dassler's brother, is headquartered in the same municipality.
What animal represents the Puma logo?
The logo shows a puma, a large feline from the Americas, captured mid-leap to evoke speed and power. Associated with the Formstrip band, it now signs the vast majority of the brand's shoes and clothing.
How do Puma clothes fit?
They follow standard European sizes. Regular cuts allow for ease, while slim cuts and pieces inspired by athletics fit closer to the body: the cut indication on the product page helps to choose between two sizes.
Does Puma also cater for children?
Yes, the brand offers a large portion of its sneakers and clothing in junior and baby sizes, with suitable fastenings such as hook-and-loop straps or elastic laces. Children’s sizes are chosen based on height or foot length.
How to care for a Puma sweatshirt?
Wash it inside out, at thirty degrees, with similar colours, to preserve the printed or embroidered logo. Avoid the tumble dryer, as it creates pilling on the fleece and can crack the prints, and dry it flat to maintain its shape.
