New Balance, from Boston to the street
Our selection of New Balance brings together the sneakers and clothing from the American brand that was born in Boston: retro sneakers inspired by their running shoes, models made in the United States and England, and everyday footwear, alongside other lifestyle brands on the site.
The comfort of running, worn in the city.
A brand born from podiatry
New Balance was founded in 1906 in Boston, USA, by making orthotic insoles and arch supports designed to give a better “balance” to those who spent all day on their feet: hence its name. It then turned to running shoes, offering its models in various widths, a unique feature that has made it popular among runners with wide or narrow feet.
Other brands
Lifestyle brands are also available:
- Asics.
- Saucony.
- adidas.
- Puma.
- Veja.
- Le Coq Sportif.
- The North Face.
- New Era.
- Herschel.
- Rains.
- Eastpak.
- Buffalo.
- Jack & Jones.
- Urban Classics.
- Sol's.
All brands are gathered on the brands page.
Models with numbers
New Balance designates its models with numbers. The 574, a retro sneaker made from suede and mesh, has become an everyday classic. The 990, launched in the 1980s as a high-end running shoe, is made in the USA. The 550, a basketball shoe from the late 1980s, has been reissued recently and enjoyed great success in fashion. Models like the 2002R or the 9060 take inspiration from 2000s running styles with chunky soles. Part of the high-end production is done in the USA and England.
Wearing and choosing
The New Balance sneakers, often in shades of grey, beige, or pastel, can be worn with jeans, chinos, or joggers for a relaxed look, sometimes referred to as “dad shoes.” Their comfort, inherited from running, makes them great shoes for walking all day. You should choose your usual size; some models come in different widths, which are useful for wide feet. Suede should be protected with a waterproof spray and brushed dry.
Good deals
Good deals can also be found in the good deals, promotions, clearance sales, sales, Black Friday. The new arrivals showcase the latest collections, and items shipped within 24 hours are prepared and sent out within that time. The key events of the year follow a regular order: Black Friday at the end of autumn, the end-of-year holidays, the winter sales, the French Days in spring, followed by the summer sales and back-to-school season.
Frequently asked questions
Why is the brand called New Balance?
Founded in 1906 in Boston, the company made orthotic insoles and arch supports designed to provide better balance, which is “balance” in English, for those standing all day.
What do the model numbers New Balance mean?
Each model has a number that identifies it within the range. Historically, the higher numbers designated the most technical and high-end models of the brand.
Do New Balance come in multiple widths?
Yes, this has been a feature of the brand since its beginnings in running: many models are available in standard width and in wide or extra-wide versions, ideal for wider feet.
Which New Balance should I choose for walking all day?
Opt for a model from the running range, with a cushioned and thick sole, rather than a sneaker with a thin sole. Models made in the USA and England also offer good everyday comfort.
How do New Balance fit?
They generally fit true to size: take your usual size. If you have wide feet, prefer a wide version rather than ordering a size up, which would leave too much space at the heel.
