New Era, the cap of American leagues
The New Era page brings together the caps from the American brand, from fitted 59FIFTY to adjustable 9FORTY and 9FIFTY, in the colours of MLB, NBA or NFL franchises.
The official cap of American baseball, now a streetwear icon.
Born in Buffalo in 1920
New Era was founded in 1920 in Buffalo, New York, by Ehrhardt Koch. The brand has been making baseball caps since the 1930s, and in 1993, it became the exclusive supplier of the caps worn on the field by all Major League Baseball players. Embraced by hip-hop and urban culture, its cap has made its way from the stadiums to become a fashion accessory.
59FIFTY, 9FORTY and 9FIFTY
The 59FIFTY, launched in 1954, is the iconic fitted cap from New Era: it has no adjustment, as it is chosen in the exact size, with a flat visor and a high structured crown. The 9FORTY is adjustable at the back, featuring a curved visor and a softer shape. The 9FIFTY retains the high crown of the 59FIFTY with a snapback closure.
Size and care
For a 59FIFTY, measure your head circumference with a tape measure, one finger above your eyebrows and ears, and refer to the size guide. The gold sticker on the visor, which many keep out of tradition, certifies the authenticity of the cap. A cap should be hand washed with lukewarm water and mild soap, without a machine or dishwasher that could warp the visor, and dried on a round form.
Other lifestyle brands
The other brands, Urban Classics, The North Face, Herschel, New Balance, adidas, Puma, Asics, Veja, Le Coq Sportif, Eastpak and others, are gathered on the brands page.
New arrivals and bargains
The new arrivals showcase the latest releases, the deals feature discounted items, and items shipped in 24h are prepared and shipped within 24 hours. The good deals, the clearance, and the sales complete the offer.
Frequently asked questions
Fitted cap or adjustable: which New Era to choose?
The 59FIFTY is fitted, with no adjustments, a flat visor and high crown: it's the cap worn on the field in MLB. The 9FORTY, which is softer, adjusts at the back; the 9FIFTY maintains the high shape with a snapback closure.
How to find your 59FIFTY cap size?
Measure your head circumference above your eyebrows and ears: each New Era size, noted in American fractions, corresponds to a head circumference in centimeters. If you are between sizes, go for the larger one.
How to wash a New Era cap?
By hand, with soapy cold water, using a soft brush on stains, without soaking it for too long. Let it air dry on a rounded shape. The machine and dishwasher warp the visor and crown.
Should you remove the sticker under the visor?
It's a style choice: the sticker indicates the size and authenticity of the 59FIFTY, and many keep it out of tradition, inherited from hip-hop culture. Removed, it leaves a clean visor without affecting the cap.
Since when has New Era supplied Major League Baseball?
New Era, founded in 1920 in Buffalo, has been making baseball caps since the 1930s. It became the exclusive supplier of the caps worn on the field by all Major League Baseball players in 1993.
