The deals lifestyle all year round
The Promos lifestyle bring together sneakers, clothing and accessories at discounted prices throughout the year, through various selections and end-of-collection sales.
A good deal is judged by its build as much as by its price: sole, material and finishes indicate how long the pair will last.
Vulcanised sole or cupsole
Two main constructions are found in sneakers. The vulcanised sole, baked to be bonded to the upper, is recognised by its thin rubber band that wraps around the shoe: it is flexible, lightweight and offers excellent ground contact, hence its popularity in canvas sneakers and skateboarding. It provides little cushioning and wears out faster under the heel.
The cupsole forms a rubber casing in which the upper is glued and often stitched on the side. Thicker and stiffer, it provides better foot support and more cushioning, making it the construction of choice for high-end tennis and leather basketball sneakers. A visible stitch on the side of the sole is often a mark of durability, as it keeps the upper attached even as the glue ages.
Leather, suede or canvas
Smooth leather stands up well and can be cleaned with a damp cloth, provided it is conditioned occasionally to prevent cracking at the creases. Suede and nubuck, softer and more matte, are sensitive to water and stains: a spray waterproofing treatment before the first wear protects them. Canvas, lightweight and breathable, can be washed with soapy water but shows marks more quickly. For a pair bought on sale and worn for a long time, the material matters as much as the price.
Why is an item on sale?
An item lifestyle is usually on sale because its colour is being replaced by the next collection, or because only certain sizes are left. The construction, it, is identical: a sneaker with only the colour changed fits and ages exactly like the new one. The central sizes sell out first, and an item spotted in your size is best bought without delay.
Other lifestyle entries
The selection is organised by audience, with pages for men, women, and juniors, and by theme, featuring motorsport and the summer selection. The sneakers, accessories, and brands complete the offer. The new arrivals showcase the latest releases, and items shipped in 24h are prepared and dispatched within 24 hours. The good deals, clearance, and sales round off the promotions, found on the page lifestyle.
Frequently asked questions
Which construction offers the most comfort for walking?
The cupsole, moulded into a shell shape then stitched or glued to the upper, provides better cushioning and lasts longer. The vulcanised sole, thin and flexible, gives excellent ground contact but offers little cushioning.
How to maintain leather sneakers?
Wipe them with a damp cloth and mild soap, then treat the leather with a suitable cream to prevent cracking. Use shoe trees or paper inside to limit creasing.
Are sneakers on sale defective models?
No, they are brand new products: end of collection, replaced colours or remaining sizes available. They are identical to the models sold at full price and carry the same legal guarantees.
What size should be chosen for canvas sneakers?
Canvas sneakers often fit a bit large and stretch slightly with wear. If you are between two sizes, the smaller one is usually the right choice, especially for a slim foot.
How to protect suede sneakers?
Apply a waterproofing spray before the first wear, then reapply it regularly. It protects the suede from water and stains, which can then be removed dry with an eraser or appropriate brush.
