The lifestyle brands on the site
The Brands lifestyle provide access to each manufacturer: major equipment suppliers, sneaker specialists, those focused on bags or outdoor gear, and fashion brands inspired by sport.
Knowing the story of a brand helps to understand its shapes, materials and sizes.
Sports Brands
Many big lifestyle brands were born on the fields. adidas and Puma both come from the same family in Herzogenaurach, Bavaria: the Dassler brothers split up at the end of the 1940s, Rudolf founded Puma in 1948 and Adolf, known as Adi, founded adidas in 1949. Asics, born in Japan, takes its name from a Latin maxim, anima sana in corpore sano, a healthy mind in a healthy body. New Balance, founded in Boston in 1906, started by making arch supports, which is why it has a reputation for comfort and offers shoes in multiple widths.
Saucony, founded in Pennsylvania in 1898, and Reebok, of British origin, also built their heritage on running. Le Coq Sportif, a French brand founded in Romilly-sur-Seine at the end of the 19th century, has dressed numerous athletes and French teams throughout the 20th century.
Bags and Outdoor Specialists
Eastpak, founded in Boston in 1952, initially made bags for the American military before becoming the go-to school bag. Herschel, a Canadian brand, is known for its vintage-style bags, and Rains, a Danish brand, for its waterproof clothing and bags with sleek designs. The North Face, founded in San Francisco in 1966, remains a reference for down jackets and mountain jackets.
New Era, established in Buffalo in 1920, makes the official cap of American baseball, the 59FIFTY.
Fashion and Commitment Brands
Veja, a French brand launched in 2004, produces its sneakers with organic cotton and Amazon rubber, and has made transparency in its supply chain its signature. Victoria, a Spanish brand founded in 1915, remains faithful to canvas on vulcanised soles. Buffalo is known for its platform soles, Jack & Jones and Urban Classics for their city basics, and Sol's for its customisable textiles.
Sizes Vary by Brand
Each brand has its own shapes. New Balance offers several models in widths, archive sneakers from adidas or Puma often fit narrower, and fashion brands cut their clothes more or less fitted. Once you know your size in one brand, ordering in the same brand becomes easy: that’s the point of searching by manufacturer. For a new brand, measuring your foot in centimeters and referring to the size guide are the best benchmarks.
All Brands
Each brand has its page:
- Asics, from Retro Gel to running-inspired sneakers.
- adidas, from the Samba to technical silhouettes.
- Puma, from the Speedcat to archive models.
- Rains, waterproof clothing and bags.
- Saucony, retro runners from the 1990s and 2000s.
- New Era, 59FIFTY and adjustable caps.
- Buffalo, platform soles.
- Herschel, vintage-style bags.
- Jack & Jones, jeans and basics.
- The North Face, jackets and coats.
- Urban Classics, basic streetwear.
- New Balance, sneakers in various widths.
- Veja, sneakers made from organic cotton and Amazon rubber.
- Le Coq Sportif, French sports heritage.
- Eastpak, backpacks and luggage.
- Sol's, custom textiles.
- Victoria, canvas and vulcanised sole.
- Reebok, classic leather styles.
- Others, all the other brands in the selection.
The lifestyle selection continues with pages for men, women, juniors, sneakers, motorsport, summer, accessories, all gathered on the lifestyle page.
New Arrivals and Good Deals
The new arrivals showcase the latest releases, the promotions feature discounted items, and the items shipped in 24 hours are prepared and dispatched within 24 hours. The good deals, clearance, and sales complete the offering throughout Black Friday, the holiday season, winter sales, and the French Days.
Frequently Asked Questions
Why do adidas and Puma have the same origin?
Both brands were born in the same family, in Herzogenaurach, Bavaria. After the Dassler brothers split up at the end of the 1940s, Rudolf founded Puma in 1948 and Adolf, known as Adi, founded adidas in 1949.
Where does the name of the brand Asics come from?
Asics, born in Japan, takes its name from the Latin maxim anima sana in corpore sano, a healthy mind in a healthy body. Its lifestyle sneakers notably include retro Gel models inspired by running.
Why does New Balance offer several widths?
Founded in Boston in 1906, New Balance started by making arch supports, which is why it has a reputation for comfort. It offers several models in widths, a benefit for feet that float or feel tight in a standard fit.
How does Veja make its sneakers?
Veja, a French brand launched in 2004, uses organic cotton and Amazon rubber for its sneakers. It has made transparency in its supply chain its signature.
How to avoid sizing mistakes when changing brands?
Each brand has its own shapes: archive sneakers from adidas or Puma often fit narrower, and New Balance comes in various widths. For a new brand, comparing your foot length in centimeters to the size guide remains the most reliable reference.
