Jack & Jones, the Danish jeans

A brand born at Bestseller in Denmark

Jack & Jones was founded in 1990 as part of Bestseller, the family business started in 1975 in Ringkøbing, Denmark, by Troels Holch Povlsen and Merete Bech Povlsen. The brand first became known for men’s jeans, with a simple idea: to give each cut an easy-to-remember name, so a customer can find theirs from one purchase to the next. It then expanded its wardrobe to include shirts, polos, sweatshirts, and winter wear, while maintaining a sleek urban style. In 2021, the group launched JJXX, its women's line, which translates this denim know-how into women's essentials.

Liam, Glenn, Mike or Chris: which jean cut

Each cut of Jack & Jones jeans has a name that sums up its silhouette. The Liam is a skinny fit, close to the body from hip to ankle. The Glenn, the brand's most well-known cut, is a slim fit: tailored at the thigh, tapering down, without hugging the leg. The Mike offers a comfort fit, looser and more straight, the Clark is a regular straight cut, and the Chris has a relaxed silhouette, in the spirit of wide jeans. Slim builds will opt for the Liam or the Glenn, while those with stronger thighs will prefer the Mike or the Chris, which allow ease without losing the look of a well-cut jean.

Sizes W and L, and NOOS basics to restock

The size of a brand's jeans is measured in inches: W indicates the waist size, L the inseam length, like W32 L34. Fitted cuts like the Glenn fit close to the body, so between two sizes, it's often best to go for the larger size, especially with non-stretch denim. The label NOOS, meaning Never Out Of Stock, indicates the basics that Bestseller carries from one collection to another: Glenn jeans, Dongo socks, or Paulos polo shirts with a Mandarin collar. This way, you can restock the same model exactly when the first one wears out. To make them last, jeans should be washed rarely, inside out and at thirty degrees, then air-dried.

Other lifestyle brands

Other brands, Urban Classics, New Era, The North Face, Herschel, New Balance, adidas, Puma, Veja, Le Coq Sportif, Eastpak and more are featured on the brands page.

New arrivals and good deals

The new arrivals showcase the latest releases, the promotions highlight discounted items, and items shipped in 24h are prepared and dispatched within 24 hours. The good deals, clearance sales, and sales complete the offer.

Frequently asked questions

Do Jack & Jones clothes run large or small?

The tops and jeans from the brand tend to follow a rather fitted cut, designed for a slim silhouette. If you are between sizes or prefer more room at the shoulders, opt for the larger size, especially for slim polos and shirts.

What is a Mandarin collar on a polo?

It's a straight collar, without a flap, that circles the neck like Asian-style jackets. On the Paulos polo, it gives a dressier look than a classic collar while maintaining the flexibility of the fabric.

How can I prevent dark jeans from bleeding?

Wash it alone or with dark colours for the first few washes, inside out, in cold water or at thirty degrees, with a detergent for dark fabrics. The indigo sets gradually, and the jeans will keep their original colour for longer.

Does stretch denim loosen up with wear?

Yes, denim mixed with elastane softens and slightly expands over the hours, especially at the knees and waist. So choose a pair that fits well when trying them on, without being tight: it will regain its shape after the next wash.

How should I care for a Jack & Jones puffer jacket?

Zip it up, turn it inside out, and wash it on a delicate cycle at thirty degrees with a mild detergent. A tumble dry on low temperature with two dryer balls will help restore fluffiness to the filling.