Discounted Sneakers

Victoria, the Spanish canvas since 1915

Victoria was born in 1915 in the La Rioja region of Spain, when shoemaker Gregorio Jiménez named his shoes after his first love. The first models, made of jute, were used for both farming and city life. With its success, the brand moved to Logroño and made canvas its signature: the English-style, low, washed canvas shoe remains its iconic model, available for women and girls, with or without laces. Light and breathable, the Victoria canvas sits on a rubber sole that gives it an enduring look and is also available in leather or suede effect.

The other discounted items

The lifestyle clearance also includes:

• Men.
• Women.
• Junior.
• Summer, sandals and light outfits.
• Winter, puffers and ankle boots.
• Accessories.
• Luggage.

All discounted items can be found on the lifestyle page.

Gola and Pantofola d'Oro, legacies of football

Two brands in this selection come from the football fields. Gola was born in 1905 in a small factory in Leicester, England, where leather football shoes were hand-stitched; its name, adopted in 1936, is an anagram of goal. Its retro sneakers, like the Daytona in the kids' version, continue this British style. Pantofola d'Oro, the golden slipper, dates back to the cobbler's shop of Lazzarini founded in 1886 in Ascoli Piceno: its name comes from Juventus player John Charles, who compared these shoes to golden slippers. Its sneakers made of soft leather, like the Vasto, extend this Italian craftsmanship.

Platform, skate or retro running: the silhouettes

The platform sole of Buffalo, a brand that became cult in the 1990s, adds several centimetres and gives character to a simple outfit, like on the Cerbo. The retro running models, such as the Asics Gel-NYC, take inspiration from the lines and Gel cushioning of early 2000s running shoes, in a mix of mesh and suede. DC Shoes, founded in 1994 in California by Damon Way and Ken Block, designed its skate sneakers, like the Court Graffik, with a thick tongue and reinforced sole to withstand the friction of the board. Puma, founded in 1948 in Herzogenaurach, offers a slimmer silhouette with the Fade.

Canvas, leather or suede: caring for your sneakers

Each material requires its own care. The canvas can be cleaned with warm soapy water using a soft brush; many canvas models can withstand a machine wash at thirty degrees, in a mesh bag, provided they air dry. The leather should be wiped with a damp cloth and then treated with a clear cream to prevent cracking at the forefoot's crease. The suede should never see water: use a brass bristle brush, rubber for stains, and a spray waterproofing from the purchase. Cedar wood shoe trees help maintain the shape of the pair and absorb moisture between wears.

Frequently asked questions

How can I tell if a sneaker runs large or small?

Brands do not have the same sizing. Measure your foot in centimeters, heel against a wall, and compare it with the brand's size guide, keeping half a centimeter of margin in front of your toes.

How can I whiten a yellowed sneaker sole?

A paste of baking soda and water, rubbed on the sole with a toothbrush and then rinsed, reduces yellowing. Avoid bleach, as it weakens rubber and may cause further yellowing.

Are canvas sneakers suitable for winter?

Canvas allows moisture to pass through and provides little insulation: they are mainly suitable for spring and summer. For winter, it’s better to choose a sneaker made from leather or treated suede, which is more resistant to rain, with a thick sole that insulates from the cold ground.

How can I prevent odours in sneakers?

Alternate between two pairs to let each dry for twenty-four hours, and remove the insole to air it out. A bit of baking soda sprinkled in the evening and emptied in the morning absorbs moisture and odours.

What size of sneakers for a child?

Measure the foot standing, at the end of the day, and add about a centimetre of margin for comfort and growth. Models with Velcro or no laces allow younger ones to put them on themselves.