Clearance by Brands

adidas, Puma, Nike : three brands, three stories

adidas and Puma were born in the same small town in Bavaria, Herzogenaurach, from the split of the Dassler brothers: Rudolf founded Puma in 1948, while Adolf, nicknamed Adi, registered adidas in 1949. Both brands have kept their headquarters on either side of the river that runs through the town. Nike was established in the United States in 1964 under the name of Blue Ribbon Sports, founded by runner Phil Knight and his coach Bill Bowerman, before taking on the name of the goddess of victory in 1971. Its swoosh logo was designed the same year by graphic design student Carolyn Davidson. Each has since developed its own fit and technologies.

By brand

The clearance sale is organised by brand:

• Nike.
• adidas.
• adidas Originals, archive sneakers.
• Puma.
• Asics.
• Hummel, teamwear and handball.
• Peak Mountain, outdoor and skiing.

adidas Originals and Asics : the sports heritage turned sneaker

adidas Originals brings together the archive models of the brand under the trefoil logo, created in 1972: Samba, Gazelle, Superstar or Spezial, designed for football, training, basketball or handball, are now worn in the city. Asics descends from Onitsuka, founded in Kobe in 1949 by Kihachiro Onitsuka, and took its current name in 1977: an acronym of the Latin phrase Anima Sana In Corpore Sano, meaning a healthy mind in a healthy body. Its GEL technology, launched in 1986, cushions running shoes and is found in its lifestyle sneakers, such as the Gel-Lyte. A clearance line of these models maintains the same design as the model it replaces.

The other clearance lines

The clearance sale also covers other sports: football, running, lifestyle, bikes, handball, basketball, equestrian, camping, fitness, on the clearance page.

Hummel and Peak Mountain : teamwear and mountain

Hummel, founded in Hamburg in 1923 and now Danish, marks its clothing with two chevrons on the sleeves and sides of shorts. The brand has made its mark in teamwear and handball, with jerseys, shorts, and tracksuits that clubs order for entire teams: a clearance line often allows for the completion of a set of jerseys or replacing a missing piece. Peak Mountain focuses on mountain and skiing, with clothing designed to withstand cold, snow, and wind. For these winter clothes, it’s best to check the size on the brand's guide while allowing space for a warm layer underneath.

Frequently asked questions

Are sizes the same across different brands?

Not always: each brand has its own fit, which can be narrower or longer depending on the models. The most reliable method is to measure your foot length in centimetres and compare it to the size guide of the chosen brand.

What does the name Asics mean?

Asics is an acronym of the Latin phrase Anima Sana In Corpore Sano, which means a healthy mind in a healthy body. The name was adopted in 1977, during the merger of Onitsuka with two other Japanese manufacturers.

Why do Puma and adidas come from the same town?

The brothers Rudolf and Adolf Dassler made shoes together in Herzogenaurach before falling out at the end of the 1940s. Each founded their brand in the town, where both headquarters are still located.

Is a clearance item of lesser quality?

No, a clearance item is from the previous collection or a replaced colour, made to the same standards. Only the colour, an aesthetic detail, or the release year distinguish it from the current model.

How to recognise an adidas Originals product?

Originals items carry the trefoil logo, while performance products feature the logo with three angled stripes. Originals are designed for the city, while the others are for sports practice.